Flu Season Sample Messaging and Resources for 2020-21
This year we are undoubtedly faced with unique challenges with the impending co-circulation of influenza and SARS-CoV-2 viruses. Moreover, the COVID-19 pandemic and efforts to reduce the spread of the SARS-CoV-2 virus have resulted in a reduction in the use of routine medical care, including immunizations. Ensuring that patients continue to receive preventive services such as vaccinations is imperative to keeping communities healthy. As such, it is more critical than ever that all women, especially those who are pregnant, receive an influenza (flu) vaccine.
ACOG's immunization department and leadership has distributed a letter to the members of the ACOG Council of District chairs to encourage and remind members to protect themselves and their patients against influenza. Read the full letter and access talking points members can use to assist them in communicating the importance of influenza vaccination below.
2020-21 Sample Messages and Resources
This flu season, ACOG encourages you to lead by example by educating and vaccinating yourself, your staff, and your patients against influenza. Use the following sample messages to share the importance of getting a flu vaccine.
|Strategies||2020-21 Sample Messages|
|In the context of co-circulation of influenza and SARS-CoV-2 viruses, address patient questions and concerns about the influenza vaccine in plain and understandable language.||
|Educate all patients, especially pregnant women about the safety and benefits of flu vaccine and the severity of influenza disease.||
|Strongly recommend and offer flu shots to all patients in your practice, particularly pregnant women. Flu shots can and should be given as soon as the vaccine is available.||
|Encourage flu vaccine administration before flu activity begins in your community, ideally before the end of October.||
|Inform your patients that flu vaccines reduce the burden of flu on our communities and also reduce the burden on the health care system.||
|Encourage all patients to follow preventative measures.||
To help you take these steps, ACOG and CDC have a multitude of resources on influenza and influenza vaccination.
- Immunization for Pregnant Women: A Call to Action
- Committee Opinion 732: Influenza Vaccination During Pregnancy
- Committee Opinion 772: Immunization Implementation Strategies for Obstetrician–Gynecologists
- Committee Opinion 741: Maternal Immunization
- Committee Opinion 753: Assessment and Treatment of Pregnant Women with Suspected or Confirmed Influenza
- Influenza Season Assessment and Treatment for Pregnant Women with Influenza Like Illness Algorithm
- Influenza Vaccination during Pregnancy Toolkit
- Seasonal Influenza Vaccination Programs Tip Sheet
- Downloadable Infographic: Pregnant? Top 3 Reasons Why You Need the Flu Vaccine
- Seasonal Influenza FAQs for Obstetrician–Gynecologists
- Influenza (flu) Vaccine and Pregnancy FAQs for Patients