What is AIM

Alliance For Innovation on Maternal Health

ACOG is the lead partner in The Alliance for Innovation on Maternal Health (AIM) program under the auspices of the Council for Patient Safety in Women’s Health Care. ACOG is a member of the Council. See the AIM section of the Council website for a detailed overview.

AIM is a national alliance to promote consistent and safe maternity care to reduce maternal mortality by 1,000 and severe maternal morbidity by 100,000 instances over the course of four years, 2014 – 2018. It is funded through the federal Maternal and Child Health Bureau.

Over this four-year period, AIM will collaborate with eight qualified states and a large number of hospitals and hospital systems across the U.S. participating on a voluntary basis to initiate or improve a culture of maternal safety through continuous quality improvement cycles.

Besides ACOG, AIM Core Partners include:

  • American College of Nurse Midwives (ACNM),
  • Association of Maternal and Child Health Programs (AMCHP),
  • Association of State and Territorial Health Officials (ASTHO),
  • Association of Women’s Health, Obstetric, and Neonatal Nurses (AWHONN),
  • California Maternal Quality Care Collaborative (CMQCC),
  • Society for Maternal-Fetal Medicine (SMFM),

The purpose of the AIM program is to equip, empower and embolden every state, perinatal quality collaborative, hospital network/system, birth facility and maternity care provider in the U.S to significantly reduce severe maternal morbidity and maternal mortality through proven implementation of consistent maternity care practices that are outlined in maternal safety bundles (action systems)

The AIM Program is designed to complement current maternal safety initiatives in progress, as well as drive continuous quality improvement on a state and birth facility level through:

Maternal safety bundles represent best practices for maternity care and are developed and endorsed by national multidisciplinary organizations.

These maternal safety bundles include action measures for:

  • Obstetrical Hemorrhage
  • Severe Hypertension/Preeclampsia
  • Prevention of Venous Thromboembolism
  • Reduction of Low Risk Primary Cesarean Births/Support for Intended Vaginal Birth
  • Reduction of Peripartum Racial Disparities
  • Postpartum care access and standards

Getting Involved with AIM
For an AIM fact sheet and enrollment form, please see the AIM section of the Council website. For additional information, read the press release dated June 4, 2015, that encourages applications from state programs interested in enrolling.

For background information, read the news account introducing the program in the December 2014 issue of ACOG Rounds, the monthly member newsletter.

To find out more about the AIM program including eligibility for enrollment, contact us.


Candace Webb, MPH
AIM Program Director

Karmah McIlvain
AIM Program Assistant

Lisa Ruffin Schauf
Administrative Manager
All other inquiries


American College of Obstetricians and Gynecologists
409 12th Street SW, Washington, DC  20024-2188
Mailing Address: PO Box 96920, Washington, DC 20024-9998