The Executive Desk: Taking Stock—Beginning the New Year by Assessing Where We Are

Hal C. Lawrence III, MD, Executive Vice President and CEO

The beginning of a new year is always a good time to reflect and take stock of where we are as individuals. That goes for organizations, too, and ACOG appreciates your expertise as we examine where ACOG is and where ACOG is going. 

As a valued member, we are pleased to conduct our first member study in many years. Please read the member survey article in this issue of ACOG Rounds that provides additional details about the study and your part in it. 

Be on the lookout for an email on Wednesday, January 13, from Avenue M Group, our trusted and independent market research partner, with a link to the survey. 

The study is the first major project as the result of ACOG’s recent strategic planning initiative, which is focusing on how to understand your needs and continue to evolve ACOG to ensure it’s highly relevant and valuable to you. I thank you in advance for your participation in this study and your service to the specialty.

In keeping with the theme of taking stock and endeavoring to serve you better, I invite you to read other articles in this issue of ACOG Rounds.

“There is Power in Numbers at ACOG’s 34th Congressional Leadership Conference” outlines the very fine training program open to all members who wish to make lobbying on behalf of safe and reliable women’s health care a top professional priority.

“Take AIM at Preventing Maternal Morbidity and Mortality in 2016” showcases the Alliance in Innovation in Maternal Health (AIM) program, which is striving to install important safety measures in hospitals, including adoption of maternal safety bundles, to substantially reduce maternal mortality and morbidity in the U.S. The article provides information on how you can get involved.

In “The 2016 Annual Meeting: Built with Practicing Ob-Gyns in Mind” please consider all the changes coming to ACOG’s seminal event designed to make it more helpful and valuable to you. First among the changes is the dramatic increase in cutting-edge science, especially in the area of surgical technique. If you haven’t been to the ACOG Annual Meeting recently, I highly recommend you give it a try this year. It is May 14-17 in Washington, DC.

And finally, in “2015 ACOG Recap and Looking Ahead to 2016” you can review our list of major areas of ACOG accomplishment in 2015 and help us look forward to 2016.

As always, we hope you will take a critical look at all the products, programs, and services provided by ACOG and let us know if they are serving your needs. Do they help to improve your patient care, practice efficiency, and the business of medicine? If not, please tell us. If so, we’d like to hear about that, too.

Your comments are welcome at


American College of Obstetricians and Gynecologists
409 12th Street SW, Washington, DC  20024-2188
Mailing Address: PO Box 96920, Washington, DC 20024-9998