INSIDE Print Marketing • Final Program and Exhibit Guide • ACOG Annual Meeting Daily Digital Marketing • ACOG Annual Meeting eDaily • Mobile Event App Hotel Marketing • Elevator Clings • Premium Room Drops • Key Cards Convention Center Marketing • Doctor’s Bag • Hanging Banners • Restroom Advertising • Luggage and Coat Check • Film Festival • Save the Date Perimeter Marketing • Mobile Billboard • Wrapped Minivans ADVERTISING OPPORTUNITIES Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Print Marketing This comprehensive guide provides readers with everything from general Annual Meeting information to details on scientific programs. Promote products and services and increase visibility with your advertisement in the Final Program and Exhibit Guide, which is distributed at registration. DEADLINES QUANTITY DISTRIBUTION METHOD March 25 Ad space/payment April 1 Ad materials due 5,000 Handed out with registration materials PREMIUM POSITION ADVERTISING FINAL PROGRAM AND EXHIBIT GUIDE (rates include 4/color charge) AD SIZE DIMENSIONS B/W 4/COLOR Full Page trim: 8½” x 11” bleed: 8¾” x 11¼” non bleed: 7½” x 10” $3,850 $6,285 Half page (horizontal) 7” x 5” $4,790 Half page (vertical) 4⅝” x 7½” $4,650 Quarter page 3½” x 5” $3,400 *Please allow ½” live area for spiral binding when designing ads. 2 EXHIBITS SECTION ADVERTISING 2015 ACOG Annual Clinical and Scientific Meeting San Francisco, CA | May 2-6, 2015 FINAL PROGRAM AND EXHIBIT GUIDE OUTSIDE FRONT COVER AD PLACEMENT DIMENSIONS RATE Back Cover trim: 8½” x 11” bleed: 8¾” x 11¼” non bleed: 7½” x 10” $17,000 Inside Back Cover $9,500 Inside Front Cover $11,500 Tab Back Separates the program and exhibits section $7,500 Across from Table of Contents $7,200 Bellyband (vertical) Plus a 4/color advertisement Advertiser supplies printed bellybands 26” x 2½” $22,000 3 Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Print Marketing Reserving ad space in the ACOG Annual Meeting Daily will give attendees a daily reminder of your products and services! Enjoy repeat visibility and broad exposure in this widely distributed publication delivering late-breaking meeting news and scientific coverage. ACOG ANNUAL MEETING DAILY DISTRIBUTION METHOD Distributed in high traffic areas via handout personnel and placed in racks throughout the convention center AD SIZE DIMENSIONS B/W 4/COLOR Full Page 10¼” x 14” $5,200 $8,250 Junior page 7½” x 10” $4,700 $7,300 Half page 10¼” x 7” or 5” x 14” $5,455 Quarter page 5” x 7” $3,635 Product Showcase 5” x 3½” $395 Front Page Banner 10¼” x 2” see premium positions for rate Ear Ad 2½” x 2½” x 3½” see premium positions for rate Bellyband 26” x 2½” see premium positions for rate Insert 7” x 10” see premium positions for rate ADVERTISING (Rates include placement in four issues) *Ads changing out are subject to a 10% change-out fee. The inaugural “Are You Smarter Than a Junior Fellow?” contest on Sunday came down to the bonus question. Neither team of esteemed physicians knew the answer to “What is the terminology for the random event occurring during gamete formation that occurs when a person receives two copies of a chromosome, or part of a chromosome, from one parent and no copies from the other parent?” But Junior Fellow Sarah Easter, MD, from District I knew the answer: Uniparental disomy. Unfortunately for both teams, it was the only time in the contest when the Junior Fellows could not help, so the young physicians team of Rajiv B. Gala, MD, FACOG, Ochsner Health Center— Baptist, New Orleans, and Luke A. Newton, MD, FACOG, San Antonio, held on and won a 15-12 decision against the veteran team of Norman F. Gant, Jr., MD, FACOG, Grapevine, TX, and Cheryl B. Iglesia, MD, FACOG, Georgetown University School of Medicine, MedStar MONDAY ACOG Annual Meeting Daily www.acogdailynews.com INSIDE: 3 March of Dimes Lecture Recap 4 Presenter Mixes Martial Arts and Medicine 10 Meet the New National Off icers Daily Focus ACOG each day presents a daily concentration of presentations in key areas. The breadth of ob-gyn also will be presented, but you now have the chance to focus on the topics that you value most: Saturday — Obstetric Emergencies Sunday — Operative Gynecology TODAY — Contraception Tuesday — Menopause Wednesday — Patient Safety and Off ice Practice President’s Program Miss any of Saturday morning’s President’s Program? Catch a wrap-up of all the presentations. Career Fair Learn about the new ACOG Career Fair, which takes place Tuesday aft ernoon. Mix and Mingle Reception The Mix and Mingle Alumni Reception takes place from 6 to 8 pm tonight at the San Francisco Marriott Marquis. Find out which alumni groups are participating this year. More news at acogdailynews.com TODAY at the ANNUAL MEETING Schedule Highlights Oral Abstract Presentations 8 am | Room 102 Cushner Memorial Lecture 9 am | Hall D Live Telesurgery 9 am | Room 104 Potter Memorial Lecture 10:30 am | Hall D Exhibition Hall Opens 10:30 am | Hall D Film Festival 2 pm | Room 104 Stenchever Lecture 3:15 pm | Hall D Junior Fellows Give the Right Answers During New Event Preferred, but less oft en used Vaginal hysterectomy is one of the most familiar of all gynecologic surgeries. The earliest written reference dates back to 50 BC, and the first recorded vaginal hysterectomy was performed in 120 AD. “This is a surgery we all pride ourselves on being able to do,” said Holly Richter, PhD, MD, FACOG, associate professor of obstetrics and gynecology, gerontology, and geriatric medicine, University of Alabama at Birmingham. “It sets us apart from all other surgeons in terms of a natural orifice surgery.” Dr. Richter opened the clinical seminar “Vaginal Hysterectomy: The Original Minimally Invasive Approach” on Sunday morning. Vaginal hysterectomies have been performed in much the same manner for more than a century, she said. Even though the vaginal approach provides better outcomes and fewer complications at a lower cost compared to other approaches, it is not the most common approach. Most hospitals perform more abdominal hysterectomies than vaginal hysterectomies. “Science shows that the vaginal approach is preferable in terms of complications and costs,” said Michael Moen, MD, FACOG, assistant clinical professor of obstetrics & gynecology at the University of Illinois College of Medicine. “An ACOG Committee Opinion states very clearly that vaginal hysterectomy is the approach of choice whenever possible based on its well-documented advantages and lower complication rates. The AAGL goes even farther and advocates that surgeons who lack the training or skills for the vaginal approach either enlist colleagues to help or refer patients to other surgeons.” But despite overwhelming evidence favoring vaginal hysterectomy, it has Breast density can be a useful indicator of breast cancer risk because the higher the breast density, the higher the risk of breast cancer. Adding four additional risk factors to the matrix can increase the predictive value significantly. “As a primary care provider, I find that it needs to be easy,” said Karla Kerlikowske, MD, Professor of Medicine, Epidemiology and Biostatistics, University of California, San Francisco. “Breast density is an important risk factor for breast cancer. It is prevalent and it is highly predictive. The Breast Cancer Surveillance Consortium risk calculator adds additional risk factors to give you an even easier, more eff ective tool to evaluate an individual patient’s risk for breast cancer.” Dr. Kerlikowske discussed the background and details of breast density Sunday morning during the John I. Brewer Memorial Lecture “Mammographic Breast Density: What You Need to Know.” The free BCSC risk calculator has been available online for some time and is now available as a free see JUNIOR FELLOWS on page 9 see BREAST DENSITY on page 10 see HYSTERECTOMY on page 9 Risk Calculator Translates Breast Density Into Breast Cancer Risk Michael Moen, MD, FACOG Karla Kerlikowske, MD VAGINAL HYSTERECTOMIES BECOMING LESS COMMON TUESDAY ACOG Annual Meeting Daily www.acogdailynews.com INSIDE: 2 Stump the Professors Preview 3 New Menopause, Hormone Therapy Lecture Series 4 The Value of Pelvic Exams Daily Focus ACOG each day presents a daily concentration of presentations in key areas. The breadth of ob-gyn also will be presented, but you now have the chance to focus on the topics that you value most: Saturday — Obstetric Emergencies Sunday — Operative Gynecology Monday — Contraception TODAY — Menopause Wednesday — Patient Safety and Off ice Practice Oral History Project Learn about the Oral History Project, which is up to almost 90 oral history interviews that capture recollections of ob-gyns, women’s health care aff iliates, and the early leaders of ACOG. Catch up on the News Find all ACOG Daily News stories at the eDaily site. Go to the Daily News in the navigation bar to find content for each day of the Annual Meeting. More news at acogdailynews.com TODAY at the ANNUAL MEETING Schedule Highlights Oral Abstract Presentations 8 am | Room 102 Harer Seminar on History 9 am | Hall D Williams Memorial Lecture Series on Menopause and Hormone Therapy 9 am | Room 104 Exhibition Hall Opens 10 am | Moscone South Holzman Stump the Professors 10:30 am | Hall D Williams Memorial Lecture Series on Menopause and Hormone Therapy 10:30 am | Room 104 Lunch with the Experts 12:30 pm | Hall D Williams Memorial Lecture Series on Menopause and Hormone Therapy 2 pm | Room 104 Taylor International Lecture 4:15 pm | Hall D Universal Cervical Screening Debated The United Kingdom became the first country to approve the use of mitochondrial transfer as an assisted reproductive technique earlier this year as other countries continue to grapple with the scientific and ethical issues regarding mitochondrial transfer. “Mitochondrial transfer is neither likely to be eff ective as a treatment for women with reproductive aging nor safe,” said David Keefe, MD, Stanley H. Kaplan Professor and chair of obstetrics and gynecology at New York University Langone Medical Center. “Mitochondrial treatments can be administered in a safe and responsible way and eff ective way,” responded Kutluk Oktay, MD, FACOG, professor of obstetrics and gynecology, medicine, cell biology and anatomy, and pathology and director of reproductive medicine and infertility at New York Medical College and founder of the Innovation Institute for Fertility Preservation and IVF. The two took opposing sides during the Irvin M. Cushner Memorial Lecture on Monday morning, “Mitochondrial Transfer for Curbing Oocyte Aging and Treating Genetic Disorders: There is a Responsible Way — A Debate.” Audience Many Concerns Surround Mitochondrial Transfer Cesarean delivery remains one of the most common and oldest ob-gyn procedures, but new evidence should change the way C-sections are performed. “Evidence can inform practice, but it cannot replace expertise,” said Eric Strand, MD, FACOG, associate professor of obstetrics and gynecology, Washington University, St. Louis. “Evidence-based medicine is recognition that data can inform practice in important ways.” Dr. Strand explored some of the recent data on C-section techniques during the Monday morning clinical seminar “Evidence-Based Cesarean Delivery: A Step-by-Step Guide.” Some evidence-based recommendations are already standard procedure. An audience poll showed that nearly all administer prophylactic antibiotics before the skin incision. Ob-gyns traditionally waited until the cord was clamped to give antibiotics. New Evidence Updates C-Section Techniques see CESAREAN on page 6 see TRANSFER on page 6 T he Edith Louise Potter Memorial Lecture this year considered an eff ective way to identify the risk of and prevent premature birth. Monday morning’s “Universal Cervical Length Screening — A Debate” featured Roberto J. Romero, MD, FACOG, Hutzel Women’s Hospital, Detroit, and chief of the Perinatology Research Branch and head of the Program for Perinatal Research and Obstetrics in the Division of Intramural Research of NICHD, supported universal adoption of ultrasound screening for short cervix and vaginal progesterone as a simple, inexpensive way to reduce premature births and save the American health care system $500 million. Jay D. Iams, MD, FACOG, Frederick P. Zuspan Endowed Chair and professor and vice chair of the Department of Obstetrics & Gynecology at Ohio State University, presented the reasons against, saying that while screening was an admirable way to combat disease, too many snags remain in the execution to apply the research to real world medicine. Dr. Romero said that cervical length screening compares well with other medical screening tests. Data shows that for every 357 patients screened, he said, one preterm birth was prevented. That compares with 1,140 pap smears to prevent one death, 543 mammographies in women 50 years of age and older to prevent one death, and 3,000 mammographies in women 40-49 years of age to prevent one death. Once identified, a woman with a short cervix has one of the most eff ective interventions available in progesterone. It reduces preterm birth risk by 45 percent with no known major side eff ects, Dr. Romero said. “If you, your wife, your sister, and your daughter had a short cervix in the mid trimester, would you or your family member like to be treated with progesterone?” Dr. Romero said. Programs for universal cervical screening have started in Detroit, where Dr. Romero see SCREENING on page 6 Roberto J. Romero, MD, FACOG Eric Strand, MD The prevalence of preterm births has dropped in recent years, but more than 11 percent of U.S. infants are delivered before 37 weeks of gestation. More than 450,000 babies were born preterm in 2012, one in every nine deliveries. “Preterm birth is the largest single cause of infant death in this country,” said Rita Driggers, MD, FACOG, associate professor of gynecology and obstetrics at The Johns Hopkins School of Medicine. “It is also the leading cause of neurological defects in infants. Our goal is simple: prevent preterm birth.” Dr. Driggers discussed the variety of interventions available to deal with preterm birth during a clinical seminar on “Preterm Birth: Cerclage, 17-OH-P, Vaginal Progesterone, Tocolyze, or Cross Your Fingers?” Crossing your fingers is never a good option, she said, but the others have a place in reducing preterm birth. The mechanisms of preterm birth remain a mystery. Contributing factors include uterine overextension, cervical insuff iciency, low maternal weight, nutritional insuff iciency, stress, tobacco use, recreational and illicit drug use, allergic disorders, hormonal changes and vascular factors. Universal cervical ultrasound screening could help identify women at risk for cervical insuff iciency, Dr. Driggers said. Johns Hopkins Medicine has a prenatal screening program that begins with abdominal ultrasound. If the cervix is 35mm or larger, usual prenatal care is appropriate. Women with a small cervix may be candidates for vaginal ultrasound screening, which provides a more accurate measurement. Women with a short cervix may be candidates for vaginal progesterone starting between 16 and 24 weeks. While ACOG does not support universal screening, the College advises appropriate quality control measures and sonographers credentialed by either the Fetal Medicine see CONVOCATION on page 5 WEDNESDAY ACOG Annual Meeting Daily www.acogdailynews.com INSIDE: 2 How to Talk About Unanticipated Outcomes 3 Reproductive Advocacy Requires Persistence 7 #obgWHYn Daily Focus ACOG each day presents a daily concentration of presentations in key areas. The breadth of ob-gyn also will be presented, but you now have the chance to focus on the topics that you value most: Saturday — Obstetric Emergencies Sunday — Operative Gynecology Monday — Contraception Tuesday — Menopause TODAY — Patient Safety and Off ice Practice New President’s Speech Read the full text of the speech given by new ACOG President Mark S. DeFrancesco, MD, MBA, FACOG, at today’s Presidential Inauguration and Convocation. More news at acogdailynews.com TODAY at the ANNUAL MEETING Schedule Highlights Robing for New Fellows and VIPs 7 am | Rooms 134-135 Presidential Inauguration and Convocation 8:30 am | Hall D Exhibition Hall Opens 10:30 am | Moscone South ABOG Educational Foundation Lectureship on Patient Safety and Quality Improvement 11:30 am | Hall D Exhibition Hall Closes 12 pm | Moscone South Tuesday’s article about mitochondrial transfer had an error about cytoplasmic transfer. The sentence should have read: “Cytoplasmic transfer has produced at least 29 babies, although one was found to have Turner’s — a member of the twin pregnancy where the other twin was healthy. On follow up, one child developed pervasive disorder. In addition, one pregnancy miscarried and was found to have Turner’s karyotype.” Preterm Birth Interventions Reviewed Mark S. DeFrancesco, MD, MBA, FACOG, will be sworn in as ACOG’s 66th president today during the Presidential Inauguration and Convocation. The event starts at 8:30 am in Hall D. The Convocation Reception will follow at 10:30 am in the Exhibition Hall. Dr. DeFrancesco has a private practice in Waterbury, CT, and is a founding member of Women’s Health Connecticut, where he has served as chief medical off icer for many years. He has held many ACOG positions at the local, regional, and national levels. The theme of Dr. DeFrancesco’s speech will be “Take Charge of Health Care.” He will talk about several proposals that will help obstetriciangynecologists play an even more important role in the general health of their patients. Today’s speech also will announce the start of eff orts by ACOG to ensure that the College continues to uphold its missions and values for both Dr. DeFrancesco to Become ACOG President at Today’s Inauguration Mark S. DeFrancesco, MD, MBA, FACOG Rita Driggers, MD, FACOG CORRECTION Junior Fellows win Stump the Professors The Junior Fellows won the 2015 Gerald and Barbara Holzman Stump the Professors session Tuesday for the second straight year. Top medical professors were put on the spot and asked to make the correct diagnosis from a real case from a Junior Fellow’s file. The crowd saw the professors’ think their way through each case — and get a little frustrated. “You’re giving me a blank look,” Sharon T. Phelan, MD, FACOG, told Andrea M. Montgomery, MD, University of Connecticut. “You’re being a board examiner.” Dr. Phelan, Molly A. Brewer, MD, FACOG, Anthony R. Gregg, MD, FACOG, and Lynn M. Westphal, MD, FACOG, couldn’t come up with the correct diagnosis of diaphragmatic eventration in Dr. Montgomery’s case, nor in the cases from Shadi Rezai, MD, Lincoln Medical and Mental Health Center (gestational gigantomastia), and Martin L. Hechanova, MD, Southwestern Medical School (ruptured interstitial ectopic pregnancy). The professors did come up with the correct diagnosis for the cases of Allison Gockley, MD, Bringham & Women’s Hospital (gallstones), and Christina R. Washington, MD, Pennsylvania Hospital (left over material from an embolization). ■ see PRETERM on page 6 PREMIUM POSITIONS Back Cover $11,550 Inside Front Cover $10,725 Inside Back Cover $10,300 Center Spread Front Page Banner, Ear Ad, plus full-page, 4/color advertisement $13,875 Bellyband Advertiser supplies printed bellybands $8,950 per issue Inserts $9,075 per insert DISTRIBUTION RACKS The exclusive supporter of the ACOG Annual Meeting Daily distribution racks is guaranteed incredible visibility each time an attendee passes by or grabs a newspaper from one of the five (5) racks placed at premium locations throughout the convention center. This unique marketing opportunity includes corporate or brand advertising on the side panels. DEADLINES March 18 Ad space/payment March 25 Ad materials due SUPPORT FEE $10,395 Includes advertising on five (5) distribution racks strategically placed in high traffic areas. The participating advertiser may upgrade their purchase by adding a full page, 4/color ad for 50% off the full-page rate. The discount excludes premium print positions. DEADLINES PUBLICATION DATES QUANTITY April 1 Ad space/payment April 8 Ad materials due Issue 1 Sunday, May 15 Issue 2 Monday, May 16 Issue 3 Tuesday, May 17 3,000 per issue Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Digital Marketing ACOG ANNUAL MEETING eDAILY will serve as the primary news source for attendees and members. Reinforce your brand, promote events, and drive booth and site traffic with prominently displayed digital advertising packages. ACOG ANNUAL MEETING eDAILY 4 Fully optimized for all digital platforms, ACOG Annual Meeting eDaily delivers: • Featured news stories and social media feeds from the meeting • Live meeting updates with links to event resources • Flexible advertising opportunities to drive traffic to your website or booth • ROI measurement with full usage report EMAIL ADVERTISING ACOG supported emails are a great way to reach society members and attendees. Delivering meeting highlights and news, your skyscraper ad will be highly visible on five emails distributed before and during the ACOG Annual Clinical and Scientific Meeting. DEADLINES March 11 Ad space/payment March 18 Ad materials due DISTRIBUTION DATES • Approximately six weeks before Scientific Sessions • May 15 • May 16 • May 17 DISTRIBUTION AUDIENCE Approximately 47,000 ACOG members, pre-registrants and attendees ADVERTISING DIMENSIONS 120 x 600 Skyscraper ad SUPPORT FEE $6,500 Includes skyscraper ad to be placed on each of the five emails. Ads can change out. DEADLINES March 11 Ad space/payment March 18 Ad materials due ADVERTISING DIMENSIONS Full Banner 468 x 60 Half Page 300 x 600 ADVERTISING RATES $7,400 per package • Three packages available • Package includes half page and banner ad • Half page ads will rotate every 8-10 seconds SPECIFICATIONS See page 12 CLICK HERE TO VIEW 2015 ACOGDAILYNEWS.COM 5 Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Digital Marketing As the primary supporter of the ACOG Annual Meeting Mobile Event App, your exposure extends well beyond the meeting. Attendees will download and use the App long before and after the meeting ends! MOBILE EVENT APP Supporter receives • Corporate logo on the opening splash page • Up to three rotating banner ad(s) to be placed at the top of the dashboard (each banner ad links to a landing page ad; see next bullet) • Up to three full page landing page ads. Ads link to in-app exhibitor detail page and/or approved external website URL • Recognition in the ACOG Annual Meeting Mobile Event App promotions • Enhanced exhibitor listing including: highlighted company name on exhibitor list; corporate logo displayed on exhibit detail page and booth location on map; and opportunity to include up to 5 PDF documents that attendees can view and download. The ACOG Annual Meeting Mobile Event App will be widely visible with mass promotion in the: • ACOG Annual Meeting Daily onsite issues and ACOG Annual Meeting eDaily • ACOG publications leading up to the Annual Meeting • ACOG Annual Meeting website • Onsite signage • Instructional download card provided to every attendee and distributed throughout the meeting DEADLINES January 29 Ad space February 5 Corporate logo due April 1 Banner & landing page ad materials due SUPPORT FEE $40,000 for primary support SPECIFICATIONS See page 12 Bring attention to your Mobile Event App exhibitor listing with these unique features to connect and engage attendees! • Logo on Exhibitor Detail page — Brand your exhibitor page AND your booth location on the Event App’s floor map with one simple upload of your 4/color logo. • Product Literature — Educate attendees on your products and services with PDF documents downloaded and viewed through the Annual Meeting App. Upload up to five PDF documents for maximum distribution. UPGRADE YOUR $300 EXHIBITOR LISTING 8,160 Visitors 17,816 Page Views based on 2015 site traffic p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Hotel Marketing 6 ELEVATOR CLINGS KEY CARDS Elevator clings are one of the most popular new trends for brand marketing. Covering the hotel elevator doors, this option takes your advertising to the next level! Hotel key cards feature the supporter’s advertisement and are given to conference attendees at guest check-in. Each attendee guest receives two key cards per room. PREMIUM ROOM DROPS This opportunity allows your company to get the attention of conference attendees while providing elite exposure for your products and services. DEADLINES April 8 Ad space/prototype/payment April 15 Ad materials due ADVERTISING RATE Call your TriStar Event Media Strategist at 913-491-4200 for pricing and details. DEADLINES March 25 Ad space/prototype/payment April 1 Ad materials due QUANTITY 5,800 (includes overage and two key cards per room) ADVERTISING RATE $23,500 SPECIAL NOTE Keys cards will be branded on the front. The ACOG 2016 logo will be printed on the back of the key. SPECIFICATIONS Provided upon space reservation DEADLINES April 8 Ad space/prototype/payment May 2 Samples due to TriStar Publishing (quantity 20) May 12 Final materials due to hotels ADVERTISING RATE $23,400 (outside the room; item is placed at the foot of the hotel room door) $27,500 (inside the room; item is placed on guests’ pillows or bedside table) QUANTITY 3,100 rooms (includes 7% overage) AVAILABLE DISTRIBUTION DATES May 14, 15, 16 SPECIAL NOTES See page 10 Your Message Here Contact Nan Blunk, TriStar Publishing, Inc., for more information Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Convention Center Marketing The Doctor’s Bag provides advertisers high visibility through energetic handout personnel who distribute the bags directly to meeting attendees. Advertising options include promotional handouts for your product theater, support, and/or booth. DOCTOR’S BAG DEADLINES April 1 Ad space/prototype/payment April 8 Ad materials due DISTRIBUTION DATES May 14 May 15 (first day of exhibits) DISTRIBUTION METHOD Via handout personnel in high-traffic areas throughout the convention center. Receive high visibility with prime advertising space on the outside of the official Doctor’s Bag. The participating advertiser receives a clear plastic 7”x 5” pocket on the outside of the bag for inclusion of one insert as well as name/logo/booth recognition printed above the pocket. The ACOG 2016 meeting logo will brand the opposite side of the bag. YOUR LOGO BOOTH NUMBER AND POCKET INSERT HERE QUANTITY 3,000 per day ADVERTISING RATE $6,750 per insert, per day PROTOTYPE SUBMISSION Email PDF prototype to Christina Kopina (ckopina@tristarpub.com) SPECIAL NOTES See page 11 DEADLINES February 19 Ad space/prototype/payment February 26 Ad materials due PREMIUM ADVERTISING RATE $12,000 per day SPECIFICATIONS • Pocket insert cannot exceed 5 ½”x 4” • Logo not to exceed 9”x 6” (printed directly above the pocket) • The participating advertiser is allotted a maximum of three colors for graphics, including black. PREMIUM ADVERTISING ON THE OUTSIDE OF THE BAG 7 Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com 8 Convention Center Marketing Grab attendees’ attention with banners that are strategically placed in the convention center. Banners reinforce your message, increase brand awareness, and drive booth traffic. HANGING BANNERS DEADLINES TO BE DETERMINED Ad space/prototype/payment TO BE DETERMINED Ad materials due Call TriStar Publishing for details at 913-491-4200 Visit our PLANTOUR web site at www.plantour.com/show/acog-2016 to see banner locations and availability throughout the convention center. On the final day of the ACOG Annual Meeting, this opportunity offers visibility, convenience, and peace of mind. Before traveling home, attendees who have checked out of their hotel rooms may leave their baggage in a secure area and enjoy the rest of the day in the exhibit hall. Corporate or product recognition is available on signage at the coat check. Supporter may also provide a takeaway of their choice for distribution at luggage check. Takeaway is subject to ACOG approval. RESTROOM VISIBILITY Restroom advertising is read 95-100% of the time! This high-visibility branding opportunity allows you to place approved, non-adhesive materials in restrooms throughout the convention center. Call for pricing Call for pricing LUGGAGE AND COAT CHECK 9 Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Convention Center Marketing FILM FESTIVAL Attendees are able to view the latest techniques, best practices, and new medical advances at the Film Festival. Experts introduce each film, and a moderated Q&A session follows. This sponsorship is also available for permanent endowment. Call for pricing SAVE THE DATE Demonstrate your company’s support of the ACOG Annual Meeting by announcing the 2017 Annual Clinical and Scientific Meeting in San Diego, May 6–9. A large banner with the 2017 meeting information will be prominently displayed at a key area in the Exhibit Hall. Supporter to receive its brand or company logo on the banner. Call for pricing 10 Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Perimeter Marketing Take your message to the streets! Gain unprecedented exposure beyond the convention center with these eye-catching perimeter marketing opportunities. BUSES, BILLBOARDS, MINIVANS *Perimeter marketing opportunities are subject to availability at time of reservation. Opportunities may require pre-payment. Opportunities listed are not exclusive. ADVERTISING OPPORTUNITY SPACE DEADLINE AD MATERIALS DUE SUPPORT FEE QUANTITY AND DURATION INCLUDED IN SUPPORT FEE Mobile Billboards April 8 April 15 Call for pricing and details Wrapped Minivans April 8 April 15 Call for pricing and details 11 Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Special Notes/Terms & Conditions DOCTOR’S BAG 1. All inserts must be submitted to TriStar for final approval by ACOG. A copy of the insert must be approved by ACOG regardless of prior approval for other promotional opportunities at the meeting. 2. TriStar will notify you of approval. If changes are necessary, a copy of the corrected insert must be resubmitted and TriStar will notify you of final approval. 3. TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped. 4. Do not ship bag inserts to the TriStar office. The advertiser will be responsible for cost incurred to ship to the insertion fulfillment house. 5. A minimum of four pieces must be reserved per day for bag delivery to occur. 6. Insert specifications: Maximum dimension is 8 ½” x 11”; maximum weight is 4 ounces. 7. Price based on average-sized insert. Insert fee is subject to change at publisher’s discretion. 8. Due to weight and bulk of magazines, newspapers, and other publications, distribution may not be permitted in the bag. PREMIUM ROOM DROP 1. Participant is allowed to distribute one piece per opportunity. 2. All advertisements and featured products subject to ACOG approval. 3. Fee is subject to change pending advertiser’s selection of collateral. 4. Company to supply all advertising material. 5. All shipments must be sent directly to hotels. TriStar will supply a shipping label for the advertiser to complete and place on the outside of each box that is shipped. Quantities may vary due to hotel policies and staff availability. 6. Distribution provided at select hotels only. 7. Due to stringent hotel labor policies, TriStar Publishing is not liable for a hotel’s failure to distribute at guest check-in or deliver to rooms in the designated hotel room block. There will be no discounts or refunds given. GENERAL NOTES 1. All advertisements are subject to approval by ACOG. 2. Circulation is based on projected attendance and room blocks at the time of rate card distribution. 3. The advertiser is responsible for sending the correct number of pieces. TriStar will not be responsible for shortages due to an incorrect number of pieces being received. 4. TriStar reserves the right to cancel any publication or service in the event of revenue shortfalls. TriStar will refund monies paid for participation in canceled publications or service. TriStar is not obligated to offer or replace canceled publications or services with any other advertising vehicle. FINANCIAL CONSIDERATIONS 1. All signed agreements are firm. No cancellations accepted. 2. Payment due upon space commitment. 3. Payments may be made via check, wire transfer, or credit card. Payments made by credit card will have a 3% fee added to the total purchase price. This fee cannot be waived. 4. No agency commission or cash discounts permitted. Rate card prices are NET. 5. Penalties apply for noncompliance with the shipping instructions or failure to fully complete shipping label provided. 6. A minimum $500 late fee will be charged for materials received after the specified due dates. Additional onsite insertion fees will apply for late materials which require special insertion. 7. Due to stringent hotel labor policies, TriStar Publishing is not liable for a hotel’s failure to deliver to rooms in the designated hotel room block. There will be no discounts or refunds given. 8. TriStar Publishing, Inc., will not provide refunds or discounts on clings placed in public settings because the clings may be susceptible to tampering. 9. TriStar will be diligent in providing the highest quality publications possible. It is understood the print quality of the daily newspapers is subject to the availability of the printer(s) in the event city. TriStar Publishing, Inc., will not provide any refunds or discounts on advertisements in the newspapers due to clarity, ink saturation, or any other issues beyond the publisher’s control when in a city with limited print options. 12 Contact Nan Blunk, TriStar Publishing, Inc., for more information p: 913-491-4200 | f: 913-491-4202 | email: nblunk@tristarpub.com Reserve your space today FOR RESERVATIONS CONTACT Nan Blunk nblunk@tristarpub.com Brennah Tate btate@tristarpub.com Darcey Tenbrink dtenbrink@tristarpub.com TriStar Publishing, Inc. Tel: 913-491-4200 Fax: 913-491-4202 SEND PAYMENTS TO Accounts Payable TriStar Publishing, Inc. 7285 W. 132nd Street, Suite 300 Overland Park, KS 66213 PAYMENT OPTIONS Payments may be made via check, wire transfer, or credit card. Payments made by credit card will have a 3% fee added to the total purchase price. This fee cannot be waived. FILE SUBMISSION SPECIFICATIONS Acceptable file formats • Adobe InDesign • Fonts: Adobe Type 1 or outlined • Images: at least 300 dpi at the desired print size • Adobe Illustrator (fonts outlined) and Adobe Photoshop (flattened image) • Press/print ready PDF (PDF/X compliant) • All colors must be CMYK Color proofs Color proofs are necessary for checking color and content at press time. Without a color proof, the publisher cannot be held responsible for the outcome of the color on press. Submitting files • DVD/CD/Flash drive • FTP: Contact your TriStar representative for login information and upload instructions. • Email: Files less than 10MB can be emailed to ads@tristarpub.com with the subject line specifying the publication name and the advertiser name. Unacceptable programs • Corel Draw • Microsoft Publisher • Microsoft Word and Microsoft PowerPoint Deviation from these guidelines may require additional time and costs, and/or sacrifice reproduction predictability. Publisher cannot be held responsible for problems on press caused by improperly distilled PDF files. ACOG Annual Meeting eDaily Please provide website URL if an external link is desired for all options below: Half Page • Format: Static - JPG, 150 ppi • Dimensions: 300 x 600 pixels Full Banner • Format: Static - JPG, 150 ppi • Dimensions: 468 x 60 pixels Skyscraper Ad (Email Advertising) • Format: Static - PNG, 150 ppi • Dimensions: 120 x 600 pixels Mobile Event App Splash Page Logo • Format: PNG; 300 ppi, minimum 1000 pixels wide with transparent background or a scalable Illustrator .eps file with outlined fonts. Banner Ad • Format: PNG or JPG @ 300 ppi • Dimensions: 640w x 110h and 320w x 55h • Must contain button graphic including text such as “Click Here,” “Go,” or “More Information.” • Suggestion: Include company’s booth number in ad. Landing Page Ad • Format: PNG or JPG @ 300 ppi • Dimensions: - 320w x 418h - 640w x 1008h and 320w x 504h - 1536w x 1920h and 768w x 960h - 1408w x 1408h and 704w x 704h • Please provide website URL if an external link is desired. • Suggestion: Include “action” button graphic with text such as “Click Here”, “Go Here”, or “More Info” along with Booth number. KB 10.14.15 v3

American Congress of Obstetricians and Gynecologists
409 12th Street SW, Washington, DC  20024-2188 | Mailing Address: PO Box 70620, Washington, DC 20024-9998