Membership & Fellowship: OBGWhyN—Why Did You Become an Ob-Gyn?
This fundamental question was the basis for a social media campaign launched during ACOG’s 2015 Annual Clinical and Scientific Meeting. This theme proved a huge success, as ob-gyns were excited to share their unique reasons for deciding to professionally focus on women’s health.
The campaign was spearheaded by the hashtag #obgWHYn—a Twitter shorthand for “why did you become an ob-gyn?” This provided a fun and entertaining way to learn more about the motivations behind the individuals who make a difference in the lives of women every day. As tweeted by the California Maternal Care Collaborative, “This is a wonderful way to see the faces of ACOG and meet the wonderful people who become ob-gyns.”
Fronted by Junior Fellow leaders Amanda Kallen and Megan Evans (now immediate past chair and chair, respectively), as well as Massachusetts Section Junior Fellow Vice Chair Olivia Chang (who originated the concept), the campaign elicited more than 60 inspiring responses from Annual Meeting attendees and ACOG leadership, including some of our current or past presidential officers.
Just now learning about the campaign and want to participate? Share your photo and message on Twitter with #obgWHYn
Not a social media user? No problem. You can view the #obgWHYn Twitter posts via Storify without any special account or technical knowledge.
Want to learn more about ACOG’s presence on social media? Visit ACOG’s page on social media for ob-gyns at acog.org/SocialMediaGuide