The Executive Desk: Experiencing & Embracing Change

Hal C. Lawrence III, MD, Executive Vice President and CEO

Hal C. Lawrence III


The month of May was a tremendous time to experience and embrace change at ACOG, starting with changes to the format and content of our 2015 Annual Clinical and Scientific Meeting, May 2-6 in San Francisco. With well over 4,000 attendees, the meeting featured many changes to meet the needs requested by our members. The most notable changes were the addition of more science and interactive clinical practice sessions; live telesurgery and a special surgical forum were two of the most highly attended. 


Change was also featured in the meeting’s President’s Program, beginning with a presentation about a new paradigm of big data and analytics in health information technology by Robert Wah, MD, FACOG, who is the current American Medical Association president. The program continued with two well-received presentations by ACOG Fellows: Dr. Max Rogers urged physicians to lead their teams in a culture of safety. Dr. Skip Granai cautioned that doctors should rely on human values to fight the good fight and stay passionate.


Incoming President Dr. Mark DeFrancesco, MD, MBA, FACOG, provided a rousing convocation address that began with a pivotal verse from Times are a Changin’ by Bob Dylan. Dr. DeFrancesco discussed the critical factor of physician satisfaction and his concern that unhappy physicians cannot provide high quality care. He set the theme of taking charge of health care for his presidential term, focusing on smoking and obesity as they together contribute more to morbidity and mortality in this country than all of the cancers and specific diseases for which we routinely screen and treat.  


You may review other key happenings from the Annual Meeting in the electronic version of the ACOG Annual Meeting Daily newspaper. Save the date for next year’s Annual Meeting, May 14-18, in Washington, D.C.


Also of note, we have important changes happening this month in ACOG’s executive staff: we welcome Dr. Christopher Zahn, who has joined ACOG as Vice President, Practice Activities. With Dr. Zahn’s arrival, Past President Dr. Gerald Joseph has officially moved from Practice to the role of Vice President, Fellowship. Also, Dr. Albert Strunk, JD, MD is continuing to provide transition assistance for Fellowship Activities, as he prepares to retire from ACOG after 16 years of dedicated service.


Please enjoy this edition of ACOG Rounds, which highlights many other changes happening to support you, our members, as you work to serve women’s health care efforts each day.

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